Our Mission

Hi, I’m Ella.

Dear Kindness began with something very simple in my heart. I have always loved uplifting people. Encouraging them. Reminding them that they matter. I truly believe that even the smallest act of kindness can change someone’s entire day, and sometimes even their life.

We live in a world that often feels loud and overwhelming. There is so much negativity around us that it becomes easy to forget that goodness still exists. But it does. It is happening quietly every single day through real people choosing compassion, generosity, and courage.

I created Dear Kindness because I wanted to share those moments.

Twice each month, I send thoughtfully written letters inspired by true acts of kindness. Each story is carefully crafted and printed with intention, so that when you hold it in your hands, you feel something real. Something grounding. Something hopeful.

This is not just a subscription. It is a reminder. A pause. A small moment to breathe and reconnect with what is good in the world.

My hope is that when you open your mailbox and see a Dear Kindness letter waiting for you, it brings warmth to your heart. That it encourages you. That it inspires you to pass kindness forward in your own way.

Our Mission: 

Kindness | Hope | Connection | Reflection

Dear Kindness was created from a simple belief:
Good still exists.

Not in grand headlines.
Not in viral moments.
But in quiet, everyday choices made by real people.

What started as a desire to uplift others became something much deeper. As stories began to be written and shared, it became clear that this was more than a subscription. It was a reminder. A pause. A moment to breathe in a world that often feels overwhelming.

Through the letters we send, four core pillars emerged. Everything we do is built around them.

Bring Hope

The first pillar of our mission is hope.

Every letter we send carries light. Not fantasy. Not exaggeration. But real moments of goodness that happened in the world we live in right now.

We want you to open your mailbox and feel encouraged. To feel reminded that compassion still exists. That generosity still exists. That humanity is still beautiful.

Hope is not loud. It is steady. And we are committed to delivering it twice each month.

Celebrate Real People

Our stories are inspired by real individuals.

Not celebrities.
Not influencers.
Just ordinary people choosing to do something kind.

We believe everyday goodness deserves to be honored. When someone goes out of their way to help another person, that story matters. It deserves to be written beautifully and shared with intention.

By highlighting these moments, we aim to celebrate the quiet heroes among us.

Create Connection

Kindness connects people.

Many of our subscribers read the letters with someone they love. A spouse. A parent. A child. A friend. Some gift the subscription to encourage someone going through a difficult season.

We believe something powerful happens when people gather around meaningful stories. Conversations begin. Reflection happens. Hearts soften.

If Dear Kindness becomes the reason two people sit down together and talk, we consider that an honor.

Encourage Reflection

In a fast-moving digital world, we rarely pause.

Our letters are intentionally simple. Printed on paper. Delivered by mail. Something you can hold in your hands.

We want you to slow down. To sit quietly. To read without notifications. To reflect on what kindness looks like in your own life.

The goal is not just to read about good, but to be inspired to become part of it.

Are we finished accomplishing this mission? Not even close.

There will always be more kindness to highlight. More hope to share. More connection to encourage.

Dear Kindness exists to remind you that goodness is not a thing of the past. It is happening right now.

And it deserves to be shared.

Thank you for being here. Thank you for believing that goodness still matters.

With gratitude,
Ella